Almost every Iceland trip starts the same way: you land at Keflavík and need a car. Compare the local Icelandic companies and the big brokers side by side — pickup right at the airport, 24/7, for the flight you're actually on.
| Option | Best for | Pickup | |
|---|---|---|---|
| DiscoverCars comparison | Every KEF price at once | Airport desk / shuttle, 24/7 | Compare prices |
| Blue Car Rental local | New fleet, own KEF desk | At Keflavík Airport | Check availability |
| Lava Car Rental local | Small-company service | Free KEF shuttle | Check availability |
| Northbound marketplace | Dozens of Icelandic fleets | Varies by company | Browse fleets |
Some links are affiliate links — we may earn a commission at no extra cost to you. Prices are the same either way.
Iceland damages cars in specific ways. Locals buy exactly three covers:
Never insured by anyone: river crossings, and any damage on F-roads in a 2WD.
Economy 2WD — the loop is fully paved. Book 2–3 months ahead; small cars go first.
4x4 SUV, studded tyres (fitted by law), zero-excess cover. Wind and ice are the real hazards.
True 4x4 with F-road permission written into the contract — not a soft crossover.
Add your flight to the reservation so a delayed landing never forfeits your car.
Some companies have a desk in arrivals; others run a 2-minute shuttle to a depot beside the airport. Your voucher says which.
Film the car on pickup — every scratch, the fuel level. Two minutes that win any deposit dispute later.
Yes — Keflavík rentals run 24/7 and meet scheduled flights, including the late and early ones. Put your flight number on the booking.
Almost always cheaper (and safer for availability) to book online before you fly. Walk-up rates at KEF are higher and cars can be sold out in summer.
Brokers show the lowest headline prices and widest choice. Local companies often match on total cost once insurance is equal, with newer fleets and Iceland-specific cover. Compare both for your dates — it takes five minutes.
Usually yes, in the driver's name, for the deposit. Some companies accept debit with full cover — filter for it before booking if that's you.
About 20 minutes by car — it sits between the airport and Reykjavík, which is why so many people stop there straight after landing.